Shimul Aich

Perfect Optimization vs Over-Optimization

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A page that is considered well-optimized for search engines contains several standard components, like title tags, meta description and keyword tags, keyword-rich header, Inbound link and body content, alt tags and a generous set of links to other pages on the site that search engines can follow. This hypothetical page will repeat the keyword whenever it is expected and appropriate to do so, no more and no less. Always remember no repeating keywords in any of the above-mentioned section, no invisible text or text that is too undersized for the naked eye to recognize. This kind of page could be well optimized page.

As we always writing for visitors and not for search engines, so it’s not at all times easy to hit all the section of a well-optimized page in a usual and meaningful way. For this reason some time our site getting over optimized.

Mainly over optimisation happens when a website is considered “too good” either in terms of an unexpected volume of backlinks, or because of heavy on-page optimization. In that case Google considers that website optimization is ahead of acceptable limits, then that website will be red-flagged and automatically restricted or penalized by Google.