June 24th, 2011
Google . Google Algo . Google Panda . SEO
Google Panda Update 2.2 – What it is all About?
This is something directly from the horse mouth. Matt Cutts, the undisputed and de facto leader of seo industry, finally confirmed that Panda 2.2 has been appr
oved but hasn’t rolled out yet. Panda 2.2, the sequel of Panda that has left some big boys hurting pretty badly, is likely to include a change that might ( mind the word) help some website see bright side of life (get their ranking back of course what’s else there in a SEOer’s life save ranking ). Sites that are rumoured to get their rankings back are really good site, but due to Panda update they got affected for some reasons mysterious.
“Matt: We’re working on that. There’s a change coming related to scrapers outranking people for their own content that will be released soon.
Matt: It could help as we recompute data. Matt goes on to say that Panda 2.2 has been approved but hasn’t rolled out yet.”
After Panda 1.0 update lots of people complaining about being hurt by Panda. Google employees and other forum members, as expected, did not give this opportunity a miss and started filling up the Webmaster Central help centre with their suggestions about what they should do and what not to do (and a good many of them are heavily affected by the philosophy of life). However, the never-ending list of complaints have forced them see the sad side of Post Panda which every Google Employees vehemently opposed as if Google loves all and sundry and is a philanthropic organization ( do not think about Google Adwords). So, now here are they, making great fuss and busy controlling the damage.
But wait this not that easy at all, this update is not about the revoking the penalty from the sites that get effected, they are just going to re-compute the data to make the system more powerful to detect content scraper. This is not a reversal of a penalty; it is a redefinition of the scope of competence of the algo.
“Matt: The general rule is to push stuff out and then find additional signals to help differentiate on the spectrum. We haven’t done any pushes that would directly pull things back. We have recomputed data that might have impacted some sites. There’s one change that might affect sites and pull things back.”
What you will expect from this update – Improved Scraper Detection
Most of the webmaster complaining about: sites that scrape and re-publish content and are out-ranking the original source of the content. In this update (Panda 2.2) Google will do some tweak in the Panda algorithm to solve this issue.
“A change has been approved that should help with that issue,” Matt said.
If your site got affected from Panda Update and still haven’t change your website as per recommendation given by Google, then immediately do that and get your site Panda 2.2 ready.
